Joseph F. Coughlin, PhD is founder and Director of the Massachusetts Institute of Technology AgeLab. He teaches in MIT’s Department of Urban Studies and Planning and the MIT Sloan School’s Advanced Management Program. Dr. Joseph Coughlin conducts research and consults on the impact of global demographic change and technology trends on consumer behavior, business innovation and public policy. He has authored more than one hundred research publications and a book on aging and transportation. He was named by The Wall Street Journal as one of “12 pioneers inventing the future of retirement…,” and by Fast Company Magazine as one of the “100 Most Creative People in Business.” Dr. Joseph Coughlin produces the online publication Disruptive Demographics and is the author of ‘The Longevity Economy: Inside the World’s Fastest Growing, Most Misunderstood Market’ (2017) which pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy. Dr. Joseph Coughlin’s research work has been featured in both print and on television, including ABC, BBC, CBS, CNN, NBC, News Asia, The Economist, The Financial Times, The Times, The New York Times and The Wall Street Journal.